Adidas made tennis sustainable

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If you are someone that loves tennis as much as I do and cares a great deal about the environment, then you were probably also waiting for brands to start creating sustainable collections. 

Well, no more waiting people! 

Adidas made our dreams come true! We are finally not just able to have great apparel that makes our performance on court better but now we are able to feel better about our purchases, isn’t that great? 

In April, 2015 adidas announced the partnership with Parley for the Oceans, an environmental organization that raises awareness on the beauty and fragility of the oceans. I guess you all know by now the big issue that plastic poses for oceans and marine life. 

However, if you are not aware of  how big of a deal this is, here are some stats shared by the plastic pollution organization. Every single year, 8 million tons of plastic reaches our oceans, which is equivalent to 5 grocery bags filled with plastic for every foot of coastline in the world. The sad part that this is not even the worst, they predict that by 2025 the annual input will double the amount. 

That’s why I love this collaboration that adidas did with Parley, because they transformed an issue into a solution! They have created a material called Parley Ocean PlasticTM from upcycled plastic waste that was intercepted from the beaches and coastal communities before reaching the ocean. 

 Adidas first focused on creating a sustainable running shoe made of recycled plastic, which created a great impact! 

They have produced over 16 million pairs of shoes using recycled plastic from the beaches. This number has great importance, because that means that you and me as customers can make a difference! It means that choosing a sustainable product and a brand that finds solutions to our actual problem can change the way that companies operate. 

But now let’s get to tennis! 

The very first sustainable tennis collection that adidas launched was for the Australian Open in 2019, where the world’s top tennis players, including Alexander Zverev, Caroline Wozniacki, Angelique Kerber, Jelena Ostapenko, Garbiñe Muguruza, Dominic Thiem and JO-Wilfired Tsgona made part of the testing of the innovation! 

The step to bring sustainable collection for professional athletes is a game changer! Firstly, because professional athletes go through a lot of apparel as almost every tournament brings a new collection, which sadly, in most cases the item never goes through the full life cycle, which means that bringing a sustainable option will reduce the negative impact. Secondly, which from my point of view, is even more important, is that athletes being loved by so many of us creates more awareness on the issue, influences our purchases in a positive way, and last but not least, creates a conscious younger generation of athletes. 

That’s why I believe that this initiative that adidas made in tennis is one of the greatest when it comes to sustainability! 

Australian Open 2021 collection 

Let me know in the comments below what you think about these two collections! 

If you liked this initiative by Adidas you might also like the Plant-based running shoe by Reebok. 

40 thoughts on “Adidas made tennis sustainable”

  1. This is why I love Adidas! Great to see that companies like them are really taking a step to making change in the industry.

  2. I absolutely love these new Adidas collections. And the fact that they were made in sync with recyclable materials is mind blowing. Finally big companies are coming to realise the impact they can have on the future of our world. Congratulations. This article just made my day! I am a full supporter of recycling and use of recycled articles and terminate all plastic consumption. Let us make a greener and healthier planet for our children and generations to come.

  3. It is great to see how Adidas tackled the initial production line but to complete the circle of circular economy,hope they have plans to dispose them as wel after use.

  4. I love the Adidas parley collection and the name is so clever parley – an old pirate term to discuss resolution!
    Tennis players are so influential it’s so cool they have taken this on especially Dominic Thiem.

  5. Well put Cindy! I’m glad people are starting to act. If we all do our share we’ll manage to create a sustainable society. Plus the clothes look great! ??

  6. Not only helps with all the info you have posted, which I am totally agree with, that I could feel those clothes when I was on your. Very comfortable material, even more than before, very suitable and very nice designes. I really hope all brands will take notice of it, but at the same time Adidas should get the recognition to the proposal, specially according to how the world is moving into a dangerous ecosystem..
    Thanks to you Cindy too, For creating the blog where people can leave the opinion and talk about such important theme. I hope many will get to read it and comment about it, so the more, the better. ?

    1. Thank you so much Alberto for this great comment! I totally agree with you on that other brands should start doing the same. Hopefully soon I will get to try the collection myself.

  7. Super nice to see companies trying to be a part of the solution. Even better the tennis professionals are so supportive ?. Good job Adidas.

  8. It’s amazing to see that a big brand like Adidas is taking this step in sustainability. My Slavic blood always drew me towards the Adidas tracksuits, and now with the weather getting better again and the possibility of playing tennis is returning… I know what brand to turn to!! Thank you!! ?

    1. This is great news! I am super happy that you will consider this collection for your next purchase to perform on the courts! Now you won’t just look good and having the right equipment to perform at your best but on top its also sustainable!

  9. Wow, this is amazing!! Thank you for sharing and spreading the word Cindy! Wouldnt have found out about it otherwise 🙂

  10. This is a very interesting article, I am waiting for more to come! It is a pleasure reading every each and one of them!❤

    1. I also hope so, because Adidas just proved that it is possible. Making a sustainable tennis collection that is used by professional on a Gram Slam proves that it can be done without affecting an athlete performance.

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