Sustainable Italian brands

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Italy without a doubt is one of the fashion capitals, that’s why I believe they also should be responsible for integrating more sustainable processes in their clothing production. Because at the end of the day fashion is the second largest polluter out there. 

Back in 2015 when I visited Florence I totally fell in love with Italy. Art is something that I can’t live without and Italy has it in every corner, so as you can imagine I felt like a kid in a candyshop. In that trip is when I first had a huge connection with fabrics, I used to enter all the fabrics shops that I happened to cross by, and the locals would kindly explain to me in their cute italian accent everything about the fabrics. Unfortunately, back then I was totally ignorant of all the resources needed to produce those fabrics. 

Now that I am aware of that, I want to share with you 3 Italian brands that take sustainability very seriously in their production, I believe that they are of great example to other brands that this beautiful country has. 


I simply love what Rifò brings to the table when it comes to sustainability. They are a great example that if you want to make it happen you can! They believe that one of the solutions to our current problem lies in recycling, that’s why they put so much energy into recycling garments.

What recycled materials do they use? 

  1. Recycled cashmere wool 
  2. Recycled cotton from textile waste 
  3. Recycled cotton from old jeans
  4. Recycled polyester from plastic bottles

They brought a simple but key point that I find it powerful and mind changing  –  sustainable fashion should be emotional. What they mean with that is that we should have a bond to our clothes. Don’t replace it just because now there is a new trend, or don’t throw it away immediately, try to fix it first. Think about that item that you have in your closet for years and you will never think of getting rid of because of that emotional connection you have to it, wouldn’t it be great to create that connection with everything in your closet? 

One of their focus factors to become a more sustainable brand is to invest in sustainable circular production, they don’t want to produce more than the customers need, because having a big stock means that producing a big amount of waste.     

The designing process is crucial for them as not only the best quality is an important factor but also creating a long lasting design that doesn’t go out of fashion. 

For the packing they collaborate with a Finnish startup to reduce the waste that packing creates, this company was able to create a packing that you can reused 20 times. Check out their website if you want to know more. 

Now the final thing that I have to say about Rifò that I think you will love is their Re-Think collaborative circular economy project. If you have an old pair of jeans that is 95% denim cotton, or any item that is 100% wool or cashmere that you don’t want anymore you can send it to Refò and in return you will receive a 10 euros discount voucher that you can spend on their online shop. Unfortunately, this is at the moment just available in Italy but they do plan to implement this world wide. 

They believe in a future where there is no longer need to produce new textile raw material but to reuse all those that have already been produced and then forgotten. denim

If you are a denim lover and sustainability is something you care about then denim is a brand that you need to know about! 

Their mission is to make quality jeans while leaving the least possible impact on the planet!

That’s a pretty good mission, don’t you think?

This is how they make their mission a reality!

  • They are 100% committed to use ethical and sustainable practices in their development and production of all products.
  • Production is held locally, the cut, swen and assembled is made by small artisans and local companies. 
  • They use sustainable raw materials like organic cotton, certified by GOTS (Global Organic Textiles Standards) and polyester with GRS (Global Recycled Standards) which recognizes the fundamental importance of recycling for the growth of a sustainable production and consumption model.
  • Patches and labels are printed with recycled graphite
  • They know that the washing creates a huge impact on our planet, that’s why they don’t use any chemicals that are dangerous for humans and the environment. They rely on eco-friendly laundry that is based in Bergamo. 
  • Denim fabrics are selected by certain standards by trusted suppliers. 

The company’s objective includes circular production processes, digital enhancement, partnerships with companies that share the same values and vision. 

The company’s objectives include circular production processes, digital enhancement, partnerships with companies that share the same values and vision.

“To me, sustainability is a phenomenon that goes beyond the clothing industry. At we try to show that there is an alternative model including both environmental sustainability and ethical relationships with suppliers, clients and partners. It’s about thinking in moral terms, not only business terms” by the founder Matteo 

One of the aspects that I really admire from this brand is that they take time to choose the companies they collaborate with and once they choose them, they create a strong lasting relationship with them, which guarantees quality of product.


Eticló brand focuses on creating innovative designs with long lasting style. They are a big believer in slow-fashion, they put quality first by sticking to high standards when creating the garment. 

Their mission is to make collections that are unique and long-lasting that are made from sustainable certified fabrics. They use only natural and organic fabrics with ecological dyes and partners with factories in Italy that share the same values. 

When it comes to the fabrics, just like denim they are also certified by GOTS (Global Organic Textile Standards). The fabrics that they use are sustainable, renewable, breathable and durable. The dying process is quite harming to the environment. That’s why they use an ecological dying process which is free from heavy metals and chemicals. 

For the production they only partner with reputable suppliers and manufacturers that ensure high quality standards and have well implemented policies for workers, so they can guarantee a clean supply chain throughout the whole life cycle.

I love their way of seeing fashion and beauty as I am also a big believer that a natural beauty never sets. 

If you liked this post, you might want to also take a look at the 3 Sustainable Spanish Brands I have shared previously.   Let me know in the comments which your favourite one is or if there is one that you would like to add to this list. 

4 thoughts on “Sustainable Italian brands”

  1. Very good article. I am italian but i didn’t know about all this information. We need to take in consideration sustainability. Better choices, better future!

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