The running shoe that you will never own

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Yes people, this is no joke, this shoe is not for you to own, it’s for you to run, take the maximum advantage out of it and then give it back

If you love running as much as I do, there is no way that you haven’t heard about On, however if you are not so much into running you might not know the brand yet. Which is a no no, because they are simply amazing and not just because they are creating products with Roger Federer, even though I have to admit that’s pretty awesome.  

I think that their story is worth telling before getting into this revolutionary idea.

The brand was founded in 2010 in Zürick, Switzerland by former professional athlete Olivier Bernhard and his friends David Allemann and Caspar Coppetti. These three men had the dream and ambition to change the world of running. They wanted to create a shoe that was not yet invented to improve runners’ performance. 

Before 2010, they only had an idea “create a shoe that looks like nothing else, it feels like nothing else and it performs like nothing else” and now they are making headlines. They have improved the performance of so many professional athletes and made a huge impact in the runners community around the globe. I just love stories like this, because I find them so empowering to others to follow their dreams and crazy ideas! 

Now, let’s see why we can’t own this cool running shoe! 

This on cyclon running shoe is made out of beans, to be more precise, castor beans. I don’t know about you but this is already blowing my mind. The brand was not only able to create a sustainable product using beans, but also to make it zero waste and on top of it they found a way to motivate us runners to give the product back so they can actually recycle. 

So how does this work? 

You are basically paying for a subscription, just like you would be paying for your Spotify monthly subscription, but instead you are paying $29.99 for your high performance running shoe. I have to say it is a totally revolutionary idea. The shoe is perfect for running on the street and also for your training. I believe this is a good solution for people that run and exercise a lot, because it helps you perform always at your best. 

One last aspect that makes this product very sustainable is also their shipping method. Transporting merchandise from a country to another or even a city to another, creates a big impact on our environment, so a way the brand found to reduce that impact is by delivering the product only when containers are full. Which means that the shoe will only be sent when optimal demand will reach your region. I know that this might be a hard thing to accept for some of you that are used to the amazon speed, but I believe that waiting a bit more for a high performance product that is super sustainable is worth the wait. 

I hope that you got excited about this sustainable shoe by On but not that over excited because the shoe will only be out in fall of 2021, we still have to wait a bit , however you can start your pre-register. 

4 thoughts on “The running shoe that you will never own”

  1. The shoe looks really great! It’s an interesting concept that they have come up with here, I’m quite curious as to how they came up with this idea and will most likely give it a try because I’ve been hearing about ON lately and you’ve convinced me to give them a try and I think I will start with this shoe.

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